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	<title>Crucé Design &#187; Visual Appeal</title>
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		<title>Welcome to the NEW Crucé!</title>
		<link>http://crucedesign.com/web/welcome-to-the-new-cruce/</link>
		<comments>http://crucedesign.com/web/welcome-to-the-new-cruce/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 18:11:20 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
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		<category><![CDATA[Visual Appeal]]></category>
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		<description><![CDATA[Well it has been about a year since we had a site redesign so we decided to dust off the site and spruce it up. I guess I should say that we did more than &#8220;spruce&#8221; it up. We did a complete brand overhaul. New logos, colors, vision, etc! The new vision of Crucé is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://crucedesign.com/wp-content/uploads/2009/09/Screen-shot-2009-09-24-at-1.01.55-PM.png" rel="shadowbox[sbpost-466];player=img;"><img class="alignleft size-medium wp-image-469" title="Screen shot 2009-09-24 at 1.01.55 PM" src="http://crucedesign.com/wp-content/uploads/2009/09/Screen-shot-2009-09-24-at-1.01.55-PM-233x251.png" alt="Screen shot 2009-09-24 at 1.01.55 PM" width="233" height="251" /></a>Well it has been about a year since we had a site redesign so we decided to dust off the site and spruce it up. I guess I should say that we did more than &#8220;spruce&#8221; it up. We did a complete brand overhaul. New logos, colors, vision, etc!</p>
<p>The new vision of Crucé is centered more around the idea that &#8220;we&#8221; are a group of designers, developers, writers, and yes, geeks, that care deeply about the connection or cross between communication and design. Our goal is to provide our clients with a unified perspective about their web and graphic marketing to help speak their message to the masses.</p>
<h3>Design</h3>
<p>Website: With a new focus on web development as well as print and graphic design, we wanted to launch a site that gave users bigger pictures of our work. We also added the feature of a blog to help clients get a better picture of the skills and philosophy that drives our business.</p>
<p><img class="aligncenter size-full wp-image-471" title="cruce-logo" src="http://crucedesign.com/wp-content/uploads/2009/09/cruce-logo.png" alt="cruce-logo" width="700" height="433" /></p>
<p>Logo: Our new logo, crafted in vision by the <a href="/about">collaborators </a>and illustrated by <a href="http://bahbahstudio.com" target="_blank">Black Sheep Studio</a> is actually the face of owner and lead geek Daniel Kedinger. We wanted people to feel a connection with the business, to feel you know us before you ever meet us. The hair and glasses strives to impress upon our clients that we are trendy geeks.</p>
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