Bayou Teche Brewing

Daniel — Wed, 12 May 2010 16:02:08 +0000

I just recently launched a project that I have been working on for Bayou Teche Brewing. This is 1 of only 3 breweries in Louisina and they are definitely set apart from the competition. The Knott Brother’s set out to create a beer that pairs with local cuisine, not an easy task I might say due to the fried, greasy, delicious nature of our dishes. Their goal was to create a beer that was unique to this area and was great for pairing with countless foods and lifestyles. I tried to translate what is in the bottle to the web with their site.

For the project I sat down with them and developed a concept that was heavy image driven and a strong emphasis on brand recognition. The goal was to develop a design that harkened to the characteristics of their beer as a golden pale ale with “hoppy” overtones. I presented a concept board (click here to view) to begin the project and knew that we would need some fantastic imagery to carry the site. We worked with Jamie Orillion Photography & Design to capture some amazing imagery of their beer, the brewery, and the brothers themselves. Check out more of his work here. I collaborated with Jamie on design and the site really shows a strong connection to their beer.

Below you will see my initial concept board as well as well as the final design and some of the imagery from Jamie. You can check out the site at www.bayoutechebrewing.com and can find their beer in a store near you here with our store locator feature.

Click here for for full concept board.

The Front Page, www.bayoutechebrewing.com

Store Locator, www.bayoutechebrewing.com

Photography by Jamie Orillion Photography & Design

Crucé Design » Louisiana

Bayou Teche Brewing