Well, yesterday evening was a sad day for the world as we marked the passing of Steve Jobs. I consider myself a huge Apple fan and own just about every product they make. I have been fascinated with Apple computers since the first time I worked on one. I saw a piece of hardware and [...]
I think the average consumer thinks most creative professionals have an endless supply of creativity at their disposal, but the truth is that creativity must be nurtured. Many times we just keep making withdrawals from our stash of creativity until we are burnt out, over worked, and looking for something else to do. But the [...]
Many of you might not know that I share an office space with 2 other amazing creatives (Jason Cohen Photography and Southern Fete Creative). It is an awesome relief to have people liked mind to rely on when the stresses of life and business come up. We enjoy this so much we wanted to share [...]
I just recently launched a project that I have been working on for Bayou Teche Brewing. This is 1 of only 3 breweries in Louisina and they are definitely set apart from the competition. The Knott Brother’s set out to create a beer that pairs with local cuisine, not an easy task I might say due to the fried, greasy, delicious nature of our dishes. Their goal was to create a beer that was unique to this area and was great for pairing with countless foods and lifestyles. I tried to translate what is in the bottle to the web with their site.
For the project I sat down with them and developed a concept that was heavy image driven and a strong emphasis on brand recognition. The goal was to develop a design that harkened to the characteristics of their beer as a golden pale ale with “hoppy” overtones. I presented a concept board (click here to view) to begin the project and knew that we would need some fantastic imagery to carry the site. We worked with Jamie Orillion Photography & Design to capture some amazing imagery of their beer, the brewery, and the brothers themselves. Check out more of his work here. I collaborated with Jamie on design and the site really shows a strong connection to their beer.
Below you will see my initial concept board as well as well as the final design and some of the imagery from Jamie. You can check out the site at www.bayoutechebrewing.com and can find their beer in a store near you here with our store locator feature.
Click here for for full concept board.
The Front Page, www.bayoutechebrewing.com
Store Locator, www.bayoutechebrewing.com
Photography by Jamie Orillion Photography & Design
Well it has been about a year since we had a site redesign so we decided to dust off the site and spruce it up. I guess I should say that we did more than “spruce” it up. We did a complete brand overhaul. New logos, colors, vision, etc!
The new vision of Crucé is centered more around the idea that “we” are a group of designers, developers, writers, and yes, geeks, that care deeply about the connection or cross between communication and design. Our goal is to provide our clients with a unified perspective about their web and graphic marketing to help speak their message to the masses.
Website: With a new focus on web development as well as print and graphic design, we wanted to launch a site that gave users bigger pictures of our work. We also added the feature of a blog to help clients get a better picture of the skills and philosophy that drives our business.
Logo: Our new logo, crafted in vision by the collaborators and illustrated by Black Sheep Studio is actually the face of owner and lead geek Daniel Kedinger. We wanted people to feel a connection with the business, to feel you know us before you ever meet us. The hair and glasses strives to impress upon our clients that we are trendy geeks.
