For the project I sat down with them and developed a concept that was heavy image driven and a strong emphasis on brand recognition. The goal was to develop a design that harkened to the characteristics of their beer as a golden pale ale with “hoppy” overtones.  I presented a concept board (click here to view) to begin the project and knew that we would need some fantastic imagery to carry the site. We worked with Jamie Orillion Photography & Design to capture some amazing imagery of their beer, the brewery, and the brothers themselves. Check out more of his work here. I collaborated with Jamie on design and the site really shows a strong connection to their beer.

Below you will see my initial concept board as well as well as the final design and some of the imagery from Jamie. You can check out the site at www.bayoutechebrewing.com and can find their beer in a store near you here with our store locator feature.

Click here for for full concept board.

The Front Page, www.bayoutechebrewing.com

Store Locator, www.bayoutechebrewing.com

Photography by Jamie Orillion Photography & Design

The new vision of Crucé is centered more around the idea that “we” are a group of designers, developers, writers, and yes, geeks, that care deeply about the connection or cross between communication and design. Our goal is to provide our clients with a unified perspective about their web and graphic marketing to help speak their message to the masses.

Design

Website: With a new focus on web development as well as print and graphic design, we wanted to launch a site that gave users bigger pictures of our work. We also added the feature of a blog to help clients get a better picture of the skills and philosophy that drives our business.

Logo: Our new logo, crafted in vision by the collaborators and illustrated by Black Sheep Studio is actually the face of owner and lead geek Daniel Kedinger. We wanted people to feel a connection with the business, to feel you know us before you ever meet us. The hair and glasses strives to impress upon our clients that we are trendy geeks.